[ BRAND · DIRECTION ] · 2022—2023 · See it live ↗
Dusk Rebranding
An eight-month rebrand with agency Pony — a minimal, professional identity that set Dusk apart.
PROBLEM
Dusk read like every other blockchain brand — loud, generic, hard to trust.
APPROACH
An eight-month creative direction with agency Pony, building a restrained, institutional-grade identity.
KEY DECISIONS
Minimal palette; precise typography; a system, not a logo.
OUTCOME
A distinct, professional identity adopted across the brand.
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